Most of the time, banking is commonly perceived as this clean-cut, traditional, conservative world. Suits, straight faces, and gray and dull offices. At East West Bank this could be far from true. So for their internal communication, we developed a brand style that would maintain the brand’s beliefs while bringing it closer to its associates, the people who bring the bank to life.
Sharp edges became rounded, colors became more vibrant and fun shapes made an appearance. We continue to work closely with their team to develop all kinds of institutional pieces as well as internal events branding.
What We’ve Made