Krak Boba started with the idea of finding the strength that’s already inside everyone. They believe in authentically expressing yourself and challenging the norm. They achieve that by making powerful elixirs to give you the boost you need every day, make you feel full of life. Because after all, you were born to rule!
With this branding, Krak Boba looks up to appeal to a young target audience, who not only value product quality but brand image equally. A modern, clean approach helped make the brand stand out and position as the boba king.
The creative process included the design of every touchpoint. From concept, logo, illustrations, icons, naming, photography, packaging, and interior design.
What We’ve Made