Melo Melo

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THE Story

Melo Melo started with a simple love for coconuts and a commitment to making and serving delicious, natural, and healthful desserts. They were also adapting to modern trends by using non-plastic jars to serve their products. However, time was catching up to the brand, and that’s where we stepped in to deliver a much-needed makeover. At the same time, Melo Melo’s growth led them to open their second location in Rowland Heights, CA, the perfect opportunity to unveil the new visual identity.

With this rebranding, Melo Melo sought to appeal to a young target audience, who not only value product quality but brand image equally. A modern, clean approach helped make the brand stand out and position as the coconut jelly leader.

The creative process included the redesign of every touchpoint. From concept, logo, illustrations, icons, naming, photography, packaging, and interior design.