Summerfield Tea Bar started in 2015 as a family business. Having started as baristas, they knew the meaning of hard work and had the skills to make a top-of-the-shelf product. The next step was to find their voice in an effervescent market. That's where we came in. We developed a strategy for finding their business strength and value in their Vietnamese roots and sense of service and community.
Honoring their former name, Dragonfly Tea Bar, we designed a logo that depicted a dragonfly rising toward the sky through an octagonal window for good luck. Every branding asset was carefully designed to convey their core values –warmth, community, charm, commitment, positivity, and thoughtfulness.
What We’ve Made