UT-Wire has been providing simple solutions for cable and cord organization since 2013. The world has become increasingly more digital and connected. As a result, a singular problem began to appear throughout offices and homes everywhere: disorganization. UT-Wire began their business to address this problem in a cost-effective way, building a product line that would eventually expand to retail spaces.
However, there was one hurdle that they had to overcome. While their mission was valiant, execution proved quite difficult. The nature of these products was difficult to communicate and when pulled out of context, the products failed to capture the attention of potential customers in retail settings.
We came in with a create a strong visual presence in retail spaces that not only communicated the purpose of each product but retained a consistent style that felt unified throughout the UT-Wire brand. With our direction, we were able to deliver a product that echoed their core brand message: Simple design, big solution. We're pleased to continue working alongside such a forward-thinking company.
What We’ve Made