Bodyvine

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THE Story

Bodyvine, a leading Taiwanese compression wear manufacturer, partnered with us to fuel their global expansion, beginning with the U.S. market. Grasping Bodyvine's unique value proposition, we crafted a new brand identity, which included a logo, typography, and a color palette reflecting their philosophy of natural symbiosis and advanced power-band technology.

We artfully integrated this fresh identity onto their product apparel, complemented by new product imagery. To support this rebranding, we streamlined Bodyvine's e-commerce platform on Shopify for an improved user experience and clear product information.

The strategic rebranding places Bodyvine in a strong position to penetrate the U.S. market and beyond. The transformed brand showcases the power of thoughtful design and strategic positioning in elevating lifestyle performance through innovative compression wear.