THE Story
Rosny Jewelry established themselves as distributors of women’s accessories using Swarovski crystals to highlight their products. Using Swarovski to create a product line that was affordable but felt premium, Rosny was able to carve out a niche in the industry.
Rosny approached Rooster for assistance in a rebranding strategy. While their current sales were sufficient to keep the company running, they were unsatisfied with the growth and wanted to update their visual identity for a more modern, fast-paced world. Rosny didn’t want to fall behind to their competitors, so after an initial briefing, our team got to work.
After an initial content audit, we were able to decide on a new direction for their visual identity. We came up with a logo design that we felt reflected their market and culture better. Our next step was to design a fresh website to be consistent with the style we had in mind. Using X-Cart, we were also able to create a backend that Rosny could use to update their product line with ease— ensuring they would be set up with flexibility for the constantly changing market.